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Meet The Team

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Michelle Shimmin

\Founder & President

Michelle has over 13 years of event planning and fundraising experience, along with being a small business owner. She is the founder and President of Simplicity 307, founder and Vice-President of Simply Heroes non-profit organization, Owner of 307 Made and a Tupperware Independent Representative. Michelle's passion for helping local crafters and small business owners is what motivated her to take a leap of faith in the summer of 2021. She quit her full-time job as a code enforcer and opened her store, 307 Made, located in downtown Cheyenne. The store is a boutique style store featuring a collection of items from Wyoming Makers.

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Lindsey Taylor Groves

Partner &
Chief Operating Officer

Lindsey has been in the event management and logistics business for over 17 years. She has a Masters in Business Administration (MBA) in Leadership, a Bachelor of Science in Business with a Minor in Legal Studies. She spent 12 years in direct action organization training, contract lobbyist, event planning for fundraisers and non-profits. She is co-owner and Chief Operations Officer of Simplicity 307, President of Simply Heroes, Owner and Designer of Flying Harp Creative and a SeneGence Independent Consultant.

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Alana Stottlemyer

Partner &
Chief Administrative Officer


Alana holds a BS in Speech Pathology and Audiology. She worked in the public school system as a speech therapist before retiring to raise her family. She spent most of the past decade working in academic research and writing at the collegiate level. She is a proud Army Wife and has successfully managed  various organizations throughout her life. She specializes in research and organization at all levels.

She currently owns and runs Scrapbookrose Creates, a local embroidery and sewing business. 


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